CITY AM MEDIA GROUP
Business with Personality
For 20 years City AM has been the trusted voice of The City of London. July 2023, the brand embarked on a fundamental transformation by joining forces with THG Ingenuity.
The eComm giant brought its THG Ingenuity divisions deep capabilities in D2C technology, data-driven digital marketing and a global social media presence directly into the City AM operating model. Alongside retaining key media professionals, this has allowed City AM to evolve from a respected newspaper into a modern,
multi-platform media-tech business.
Connecting audiences across the day...
Connecting audiences across the day...
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![City AM Newspaper]()
📰 The Commute
City AM Newspaper
Published Tuesday, Wednesday and Thursday - audited at 70,000 copies - this is not a legacy product; it is a strategic asset. The modern pitch for print is not about reach, but about intent. The print product has become an ‘appointment to view’. In a digital world of distraction, it offers a tangible, high-dwell-time environment.
For brands seeking to align with City AM’s most affluent and loyal demographic through creative print executions in our trusted newspaper product - just like the one above with Sage, changing the masthead green for the day.
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![An image of City AM Website.]()
💻 City AM Live
City AM Website
Publishing 24/7 cityam.com is the high-tempo digital heart of the brand, serving over 2 million unique users with significant direct traffic. This platform's success is built on a new, resilient, and modern technology stack demonstrating our ‘competitive advantage’ through joining the THG Group. Website traffic +30% yr/yr. 24 million average monthly Minutes on Site.
City AM channel advertising enables brands to harness our first-party data to reach highly engaged users on CityAM.com as they consume specific content categories such as Travel, Economics and Sport.
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![An image of City AM Magazine]()
📖 Downtime
City AM Magazine
60,000 circulation - when the City AM audience is ‘off the clock’, they remain a high-value demographic - creating demand for our quarterly magazine - City AM Lifestyle is also an integral part of the daily news offering in both print and digital.
For brands seeking to align with our aspirational consumer, ‘The Magazine’ caters to the stylish, aspirational and cultured audience - with 100 pages of features, interviews, and columns each quarter, it explores top travel destinations and features influential chefs, while curating the latest trends in watches, fitness, beauty, and wellness.
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![A seclection of our Newsletters, Eyes on the Law, Turnover, City Letter, Play Hard, Free Thinking]()
✉ Market Insight
City AM Newsletters
City AM Newsletter - Three times daily business & financial news 7am, 12pm and 4pm (35,800 opt-in subscribers - Open rate 32%)
The Turnover - Sports Business newsletter is out every Friday (1,000 opt-in subscribers - Open rate - 31%)
Eyes On The Law - Legal news newsletter out every Thursday (2,200 opt-in subscribers - Open rate 32%)
Free Thinking - Out every Saturday (3,000 opt-in subscribers - Open rate 30%).
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![A selection of four promotional posters for City AM videos, featuring headlines about Trump tariffs, a Boardroom Uncovered show, Budget Day live event, and a vodcast event with Jimmy Carr.]()
📱 The Scroll
City AM Social
280,000 followers across social media channels and 360 million quality impressions throughout 2025.
For brands looking to create high-impact story-driven assets that capture attention in a crowded market, City AM offers both partnerships on our own content and bespoke asset creation.
Alongside our daily news content and explainers from the City AM Studio, pPodcasts include: Week in Business with Christian May, Editor-in-Chief; Free Thinking with Alys Denby, Opinion Editor and Boardroom Uncovered
The APP
350,000 Downloads
The APP is City AM’s ‘Inner Circle’ creating a powerful loyalty loop between the website and newspaper output - its 35% average engagement rate on push notifications provides a direct, high-priority channel to the C-Suite's home screen. Over 25% of all City AM’s page views are now generated from the APP platform in partnership with Investec.
3.5 mins average dwell time on APP
+370% audience growth yr/yr
The Audiences
The economic engine of the United Kingdom.
The City of London, a dense ‘Square Mile’, contains 678,000 workers who generate £294 billion in annual economic output, accounting for 14% of the entire UK economy. However, the traditional image of this audience is outdated and the data reveals a new reality:
This dynamic cohort has fragmented media habits, consuming content across a spectrum of digital, social and professional networks. Reaching them is no longer a single channel media buy; it requires a sophisticated, multi-platform strategy that can engage them in an environment of high trust.
Reach the City of London’s ethically diverse (37%), young (56% aged 22-39) and dynamic workforce through City AM.
UK’s Top 10%
City AM does not reach a general audience, it curates content for the ‘The Top 10%’. The platform is engineered to attract and retain the most dynamic, affluent and influential demographic in the UK. This is an audience of action, not just consumption. A profile of the average City AM reader reveals a concentration of power:
The Maths: 25m people work full-time in the UK, 7m earn +£50k, 3m earn +£100k and only 2.5m people work in ‘banking & finance’
The Decision-Maker: 65% of the audience are C-Suite decision-makers, holding the corporate purse strings - 61% are directly responsible for Marketing decisions and 40% for Financial and Accounting decisions
The Income: The average City AM reader income is £86,390
The Wealth: 25.9% possess over £500,000 in ‘investable assets’
The Economic Engine: 94% of City AM readers working full-time
Emerging Talent
City AM is actively future proofing its audience by engaging the next generation of business leaders in their native environments. This strategy has resulted in explosive growth, demonstrating a capacity to translate complex business news for new, dynamic platforms.
Everyone who is seeking out quality, trusted, FREE business and financial news, alongside London lifestyle content and politics / sport with a business spin.
City AM readers are 60% male, 40% female, 60% are aged 25-54, the average age is 46 and 52% of readers have children.
In an era of misinformation and low consumer trust, this single data point is City AM's most valuable asset, 80% of readers identify City AM as their 'Primary Source of Business News'.
City AM’s unique accessibility means we are the ONLY high-quality newspaper, APP and website available (for free) to all business leaders, executives, entrepreneurs and importantly aspiring young professionals.
Christian May
Daily Insight from the Editor-in-Chief
City' AM’s Editor-in-Chief gives you the business briefing every morning on LBC with Nick Ferrari and every Thursday morning on City AM channels in his flagship show the Week in Business.
Influence in Numbers
LONDON
63%
63% of readers are working in London, 24% work across the UK and 13% are working internationally. 27% of readers are working in the Square Mile or Canary Wharf.
CASH
26%
26% of readers hold over +£500k in investable assets - a huge concentration of disposable income and personal purchasing power. 67% of all readers ‘entirely make their own investment decisions’ and 6% of readers hold over £2m in investable assets.
TRAVEL
43%
43% of City AM readers took +3 holidays in the last 12 months, popular destinations included the UK, the Middle East and the South of France.
INDUSTRY
44%
44% of readers are working in Banking and Professional Services which includes, Law, Insurance, accountancy, Consultancy, Fund Management, Private Equity and Banking. 33% of readers work in an organisation with less than 49 employees.
PROPERTY
73%
73% of City AM readers own their own property and 22% of readers own a property valued at +£1m. 30% intend to purchase a new property in the next 12 months.
DECISIONS
65%
65% of City AM readers are C-Suite decision-makers, responsible for decisions made in Finance, IT, Recruitment, Marketing, Insurance, Telecoms, Travel and Entertainment. 50% of readers are working in companies with +250 employees.
Income
£86,390 average personal income
£123,518 average household income
£67,000 average income aged 25-34
£110,000 average income aged 45-54
9.7% earning over +£200,000 pa
33% of female readership earning over £70,000 pa
City AM Events
We believe in doing things differently. City AM events are focused on the community of the City of London - with intention, with passion and with people at the centre of it. All our activation’s start six months before every event, we execute with partners far beyond a one-night investment.
Alongside a curated event program - with sponsorship opportunities - we also create bespoke client events, leveraging our relationships across London and Manchester for venue partnerships and bringing in City AM’s black book of talent to make your event more enagaging.
City AM Awards
The Dragon Awards
The Toast Awards
City AM Social Channels
City AM is actively future proofing its audience by engaging the next generation of business leaders in their native environments. This strategy has resulted in explosive growth, demonstrating a capacity to translate complex business news across all platforms.
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TikTok ➕ 63% YrYr
10m views 2025
24,000 followers 🔥🔥🔥
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Facebook ➕ 629%
8m views 2025
25,000 followers 🚀🚀🚀
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Instagram ➕ 36%
3.4m views 2025
13,000 followers 👑👑👑
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YouTube ➕ 59%
324m impressions 2025
75,000 subscribers 🍿🍿🍿
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LinkedIn ➕ 402%
12.5m impressions 2025
47,000 followers 🎯🎯🎯
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Twitter +83% YrYr
7.6m impressions
80,000 followers 🤯🤯🤯
Stand out with City AM Studios
It all begins with an idea and the way you tell your story online can make a difference to how consumers engage - we work creatively with clients to do that, from concept through to the distribution of content.
City AM Studios, an in-house commercial video and audio production team, in partnership with Itch Media itchmedia.co.uk available to all commercial partners. We offer an end-to-end service from creation to immediate distribution across our website and social media platforms
Executive Team
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![Christian May, City Am's editor]()
Christian May
Editor-in-Chief
Christian May is the Editor-in-Chief of City AM, London’s leading free business newspaper. A respected journalist and commentator, he has extensive experience covering finance, politics, and the UK economy. Under his leadership, City A.M. has continued to strengthen its voice as a key publication for professionals in the City and beyond.christian.may@cityam.com
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![Black and white portrait of a man in a suit and tie, wearing glasses, smiling, against a plain light background.]()
Harry Owen
Harry Owen is the Chief Executive Officer of City AM, where he oversees the company’s strategy and growth. With experience in media management and business development, he has played a key role in strengthening City AM’s position as a leading voice in London’s financial and professional community.
harry.owen@cityam.com
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![A smiling woman with blonde hair wearing a gray sweater and dark blue jeans standing against a plain white background.]()
Sophie Pearce
Head of Operations
Sophie Pearce is the Head of Operations at City AM, where she oversees day-to-day business functions, organisational processes and client success. She plays a key role in ensuring the smooth running of the publication, supporting its editorial, commercial and event teams to maintain high operational standards.sophie.pearce@cityam.com
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![A middle-aged man with a beard and mustache, wearing a dark suit jacket and a white dress shirt, standing against a plain light background.]()
Lawson Muncaster
Managing Director / Founder
Lawson Muncaster is a British media entrepreneur and the founder of City AM. He launched the newspaper in 2005 to serve London’s financial and professional community with free, accessible business news. Under his leadership, City AM quickly became a leading voice in the City, known for its focus on markets, politics, and business life.lawson.muncaster@cityam.com
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Lillian Swatton
Lillian Swatton is the Finance Director at City AM, since 2008 she has been responsible for the company’s financial strategy, planning, and reporting. She oversees budgeting, accounting, and financial operations, ensuring the publication’s resources are managed efficiently to support sustainable growth and business performance.
lillian.swatton@cityam.com
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![Black and white portrait of a man with slicked-back hair, wearing a patterned button-up shirt, smiling slightly, against a plain background.]()
Tony Mehmet
Tony Mehmet is the Digital Director of City AM, leading the publication’s online strategy and digital growth. He has a strong track record in website development, audience engagement, and multimedia content, helping to expand City A.M.’s reach across digital platforms while strengthening its position in the business media landscape.
tony.mehmet@cityam.com
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![A man with a beard and short dark hair, wearing a CITY AM jacket, hands out a magazine on a city sidewalk with Us and St. Paul's Cathedral in the background.]()
Rupert Hargreaves
Rupert Hargreaves is the Chief Operating Officer of City AM, responsible for overseeing the company’s operational strategy and performance. He manages key business functions, ensuring efficiency across editorial, commercial, and digital teams, and supports the growth and sustainability of City A.M. in the competitive media landscape.
rupert.hargreaves@cityam.com
Commercial Team
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![Black woman with curly hair smiling, wearing a striped collared shirt, in black and white.]()
Nzima Ndangana
Client Director
Nzima Ndangana is the Client Services Director at City AM a role in which she expertly navigates City stakeholders, trade bodies and corporate lobbying groups - leading the delivery of high-value, cross-platform partnerships in print, digital and event-led campaigns. Nzima works with global enterprises and boutique agencies, translating objectives into influential narratives across London’s professional community.
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![A man with short dark hair and light skin, sitting against a plain background, wearing a light-colored sweater with a zipper and a small logo on the chest.]()
Graeme Pretty
Commercial Director
Graeme Pretty is Commercial Director at City AM, responsible for partnerships and commercial strategy across print, digital, podcasts and events. With 20+ years in the industry he specialises in working closely with media agencies to turn audience insight into high-impact activation’s. He’s known for a proactive, deal-focused approach - building strong relationships and delivering solutions that work for brands. -
![A smiling man with a beard and mustache, wearing a dark sweater over a collared shirt, in front of a plain white background.]()
Mark Grove
Agency Director
Mark Grove is an accomplished commercial leader and media strategy specialist with over two decades of experience driving strategic partnerships within the UK’s competitive media landscape. Mark is a central figure in City AM’s commercial operation - responsible for managing high-level relationships with some of the UK's leading media investment agencies, including WPP, Mediabrands, Dentsu and Havas. -
![Black and white photo of a smiling woman with shoulder-length dark hair, wearing a dark top, standing against a textured wall.]()
Gemma Ahad
Events Manager
Gemma Ahad is a Campaign Manager and Events Manager of City AM working across a broad portfolio of commercial campaigns and strategic partnerships where she aligns Client Objectives with City AM's audience and brand. She also manages the planning, execution and delivery of City AM's high profile events that support our commercial partnerships and wider business strategy.
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![A middle-aged man in a black sweater sitting at a white table, facing the camera with a slight smile, against a plain light-colored background.]()
Jonathan Hart
Head of Clients
Jonathan Hart is a highly experienced sales leader with a decade working across the business media landscape. He has a track record of achieving strategic outcomes for clients, particularly in digital-first campaigns. He specialises in the following sectors: Fund Management, Trading, Derivatives, FX, Alternative Investments, Compliance and Foreign direct Investment.
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![Black and white photo of a man in a suit and tie, smiling, with a brick wall background.]()
Junaid Rasul
Head of Client Solutions
Junaid Rasul is the Head of Client Solutions, overseeing partnerships across the professional services sector including; Law, Accountancy, Insurance and Executive Education. His focus is story-telling, elevating and positioning brands with video-first social strategies. He leads the commercial output across City AM’s production www.cityamstudios.co.uk -
![A black and white portrait of a middle-aged man with short hair, a beard, and a mustache, wearing a collared shirt and a zip-up jacket, standing against a plain white background.]()
Nick Chapman
Head of City Sales
Nick Chapman has worked with both market leading and challenger brands, including The Sunday Times and City Matters, which he founded to serve the City of London’s workers and residents. He is responsible for developing results driven marketing solutions for clients across the premium lifestyle category including watches and jewellery, fashion, food and drink and leading Square Mile venues.
Editorial Talent
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Alys Denby
Opinion & Features Editor
Alys Denby is Opinion and Features Editor of City AM. She writes the weekly Free Thinking newsletter and regularly appears in broadcast media including BBC, Channel 5 Sky News, Times Radio, LBC and GB News. She has previously worked for a think tank and as a parliamentary researcher.
alys.denby@cityam.com
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Frank Dalleres
Sports Editor
Frank Dalleres is City AM's Sport Editor, covering the business of sport. He oversees all news, features and opinion in the section, writes extensively too and edits City AM's weekly sport business newsletter, The Turnover. -
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Maisie Grice
Investment Reporter
Maisie Grice is City AM's Investment Reporter, covering global markets, private markets, investment trusts and personal finance. -
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Matt Hardy
Deputy Sports Editor
Matt Hardy is City AM's Deputy Sport Business Editor, covering takeovers, investment and the business of sport off the pitch. He co-authors the City AM business of sport newsletter, The Turnover, and publishes agenda-setting news from across the sporting diaspora. -
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Ali Lyon
Chief Reporter
Ali Lyon is the Chief Reporter at City AM, responsible for covering the full gamut of business, finance and wealth news. He has been at City AM full-time since July 2024.
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Anna Moloney
Deputy Comment & Features Editor
Anna Moloney is City AM's Deputy Comment and Features Editor. Day to day she works on the opinion desk, managing the paper’s Notebook, Debate and Square Mile and Me sections. She also writes widely across lifestyle, culture, travel and books.
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Saskia Koopman
Tech Reporter
Saskia Koopman is City AM's Tech Reporter, covering technology, media and telecoms. Her coverage ranges from Wall Street tech giants to London-based startups, with a focus on markets and policy. She also covers the start-up space, writing about British founders and VCs.
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Matt Kenyon
Newsletter Editor
Matt Kenyon is City AM's Newsletter Editor, working across the paper's six daily and weekly editorial emails. He also works on news, features and videos.
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Maria Ward-Brennan
Senior Reporter
Maria Ward-Brennan is a Senior Reporter specialising in law and professional services. She serves as Editor of the ‘Eyes on the Law’ column and newsletter, published every Thursday.
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Samuel Norman
Senior City Reporter
Samuel Norman is City AM's Senior City Reporter and leads on coverage of financial institutions from traditional banks to fintech start-ups. He also picks up stories on economics and financial markets and oversees the morning live blog from 7am every weekday.
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Simon Hunt
City Editor
Simon Hunt is City AM’s City Editor, leading the paper’s coverage of financial markets and business news in the Square Mile and beyond. He writes a weekly newsletter with insight and analysis on the key trends shaping the views of investors and economists.
simon.hunt@cityam.com
THG
In July 2023, City AM joined forces with The Hut Group (THG) eCommerce giant and owners of MyProtein, Look Fantastic, Glossybox and Cult Beauty. The THG Ingenuity Engine allows City AM to run with the speed and agility of an independent publisher housed within an enterprise-grade Tech ecosystem. City AM is the only media brand in the UK built on a world-class D2C, data, and e-commerce platform managed by +600 full time developers.
The Google Cloud Partnership - the latest evolution of this engine, announced in October 2025, is a far-reaching collaboration between THG Ingenuity and Google Cloud, designed to ‘power the future of digital commerce’. This technology stack solidifies City AM's transition from a publisher to a data-driven technology partner.
Retail Media Team
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![Ryan Sanderson - Retail Media Lead]()
Ryan Sanderson
Retail Media Lead
Ryan leads the Retail Media function within THG Ingenuity, overseeing strategy, partnerships, and delivery across the ecommerce ecosystem. With extensive experience in retail media and ecommerce, he drives solutions that connect brands with customers and deliver measurable commercial impact.ryan.sanderson80@thgingenuity.com
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![Black and white portrait of a man in a suit and tie, wearing glasses, smiling, against a plain light background.]()
Emelia Lavery
Retail Media Executive
Emelia leads the strategy and implementation of Gift With Purchase (GWP) campaigns, working across internal teams, THG Ingenuity partners, and external brand initiatives. She ensures seamless delivery of campaigns that enhance customer experience while creating value for both partners and retail platforms.
emelia.lavery93@thgingenuity.com
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![A smiling woman with blonde hair wearing a gray sweater and dark blue jeans standing against a plain white background.]()
Tina Hidderley
Commercial Partnerships Manager
Tina supports the Retail Media function within THG Ingenuity, managing end-to-end campaign delivery across our advertising portfolio. She delivers commercially focused activations that drive measurable performance, maximise visibility, and create meaningful value for partners.Tina.hidderley@thgingenuity.com
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![A middle-aged man with a beard and mustache, wearing a dark suit jacket and a white dress shirt, standing against a plain light background.]()
Lucy Spark
Graduate Retail Media Executive
Lucy supports the delivery of the Gift With Purchase (GWP) proposition, managing asset collection, brand briefing, and ongoing campaign optimisation. She works closely with partners and internal teams to ensure campaigns launch smoothly and perform effectively.lucy.spark19@thgingenuity.com
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Jessica Johnson
Graduate Retail Media Executive
Jessica is the newest member of the Retail Media team, supporting campaign analysis, Criteo and sponsored product activity, and data-driven reporting. She helps optimise performance and provides insights that support effective retail media delivery across partner campaigns.
jessica.johnson23@thgingenuity.com
Ratecard
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Site takeover £30,000 Daily
Homepage takeover £7,000 Daily
Channel takeover £5,500 Daily
Standard IAB ads £40 CPM Daily
Online articles £5,500 Daily
Content hub £7,500 Daily
*4 articles x 8 week tenancy
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Published Tuesday, Wednesday, Thursday
Cover Wrap £65,000
Double Page Spread £21,070
Full Page £10,535
Half Page £5,418
25x4 £4,300
Front Page Strip £5,200
Advertorial £12,115
Single Column Centimetre (SCC) £43
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Published Quarterly
Double Page Spread £14,000
Full Page £7,000
Advertorial Full Page £8,750
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Solus Email £3,750
Newsletter inclusion ad £1500
Monday - Friday
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Social post £1,000 per post Daily
Contact
ADDRESS
Northern and Shell Building
10 Lower Thames St
London EV3R 6EN
TELEPHONE
+44 208 044 5000
ADVERTISING
advertising@cityam.com
DISTRIBUTION
distribution@cityam.com
COMPLAINTS
complaints@cityam.com
TECHNICAL
adops@cityam.com
LICENSING
CityAM@wrightsmedia.com